VICE Labs Department
VICE Labs began as an experiment to repackage content from the Vice archive, and we evolved it into an incubator for experimental content for VICELAND – a (mostly) unsupervised content incubator, creating everything from interstitials to pilots to internal communications, live event coverage and brand partnerships. We had the opportunity to play with all kinds of unconventional ways to share the humanity, empathy and curiosity that drive the brand.
I joined the small team working out of an attic in the old N 10th Vice building in early in 2015 to prepare for launching the channel, and started running the department in 2016.
We won an Emmy award for our coverage of the 2017 Women’s March, took home several ProMax, Webby, Clio awards, and our interstitial work garnered VICELAND the highest viewer engagement with a 93.96% completion rate, outperforming competitors’ audience retention during ad breaks.
Interstitials + Promos
A small selection of the 100’s of pieces we created for the channel